One-On-One gets English World Cup rights. (One-On-One Sports Entertainment Network) (Brief Article)

Network looking to sign 64 marketing partner, 200 stations prior to June 17 kickoff

One-On-One Sports Network has been awarded the English-language radio rights for the World Cup soccer tournament, to be held in the U.S. for the first time this summer.

The Chicago-based all-sports talk radio network of 150 stations is scrambling to sign current affiliates and add new ones before the opening match between Germany and Bolivia on June 17. The network also is busy wooing sponsors for the play-by-play coverage and color commentary of the tournament.

"We've been working at a feverish pace to set strategy," says Dick Morely, One-On-One's president. …